Service · 01 / Technical SEO
The engineering layer beneath your rankings.
Technical SEO is the work of making a website easy for search engines to crawl, render, index, and understand. It fixes the hidden problems in your site structure, code, and speed that stop good pages from ranking.
Most ranking problems start before content is even read. If Google cannot reach a page or cannot load it properly, that page has no chance. We find those problems and fix them in a clear order.
In short: If Google cannot crawl, render, and index a page, that page cannot rank. We fix that first.
The pipeline
Every technical audit follows the same path search engines do, from request to ranking. At each stage I name the failure modes, measure them and write tickets to repair them.
1) Discovery: Every Key Page Found
2)Rendering: Googlebot Sees Your Content
3)Indexation: Only the Right Pages
4)Architecture: Authority Where It Counts
Every audit follows the same path a search engine takes, from the first request to the final ranking. A problem at any stage holds back the stages after it.
Performance / Core Web Vitals
Slow pages lose visitors and weaken search performance. We measure Core Web Vitals on real pages and fix what actually slows them down.
LCP, loading:
INP, responsiveness:
CLS, visual stability:
JavaScript SEO
How your pages are built decides how easily Google can read them. Here is how the four common approaches compare.
Approach
How it works
SEO risk
Best for
CSR (Client-only)
Browser builds the page with JavaScript
Higher. Content may not be seen on first crawl
Server sends ready HTML on each request
Low. Content is in the first response
Dynamic pages that must be indexed
SSG (Static)
Pages are built ahead of time
Low. Fast and easy to crawl
Blogs, service pages, portfolios
ISR / Hybrid
Static pages refresh on a schedule
Low. Needs correct setup
Low. Needs a correct setup
Schema & structured data
Structured data unlocks rich results, helps entities resolve and improves CTR. We implement and validate the schema types that actually move clicks for your sector.
product.schema.json
{
“@context”: “https://schema.org”,
“@type”: “Product”,
“name”: “Premium Hydronic Boiler”,
“brand”: { “@type”: “Brand”, “name”: “GrowWithMH” },
“aggregateRating”: {
“@type”: “AggregateRating”,
“ratingValue”: “4.8”,
“reviewCount”: “127”
},
“offers”: {
“@type”: “Offer”,
“price”: “2499.00”,
“priceCurrency”: “USD”,
“availability”: “InStock”
}
}
Schema & structured data
growwithmh.com › products › boiler
Organization · LocalBusiness
Product · Offer · AggregateRating
Article · BreadcrumbList
FAQ · HowTo
Schema & structured data
Full site crawl with log file analysis to mirror what Google actually sees.
Findings clustered by severity, impact and developer effort.
Findings clustered by severity, impact and developer effort.
Post-deploy re-crawl, monitoring and Search Console validation.
Related reading
Indexation debugging, Core Web Vitals triage and crawl architecture — the field notes.
Schema & structured data
For fixes that touch templates, hosting or rendering — yes. I provide dev-ready tickets: scope, reasoning, acceptance criteria. Smaller fixes I can ship myself with CMS access.
Technical fixes often surface within 2–6 weeks as Google re-crawls. Architectural wins (crawl waste, internal linking, rendering) tend to compound over a quarter.
Yes — Next.js, Nuxt, Astro, TanStack Start and SPAs are all in scope. Rendering strategy is one of the first things I audit.
Either. Many sites need a focused technical sprint, then a lightweight monthly check-in to catch regressions before they cost rankings.
No. It removes obstacles that hold a site back. Content quality, relevance, competition and authority also decide results, which is where on-page SEO works alongside a sound technical base.
Ready when you are
A no-obligation conversation. I’ll review your site, point out the highest-leverage technical wins, and tell you straight whether you need ongoing work — or just a sprint.