Monitoring
Indian community in Northern Ireland worried
People have been left feeling “extremely distressed” after home addresses were shared on social media
June 10, 2026
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Ongoing Monitoring
Always-on visibility into your search performance.
Rankings move. Pages get deindexed. Core Web Vitals regress. Backlinks disappear. Ongoing monitoring catches it all — and tells you the moment it happens, so a small problem never becomes a quarter of lost traffic.
24/7
Watched
<24h
Critical alerts
Weekly
CWV checks
Monthly
Plain-language report
Core Web Vitals
Backlink monitoring
Indexation alerts
Crawl errors
Core Web Vitals
Backlink monitoring
Indexation alerts
Crawl errors
What we watch
Four signals. Continuously watched.
Search performance has four moving parts. We track each one continuously, threshold the alerts intelligently, and only ping you when it actually matters.
Daily keyword positions across markets
Track every priority keyword by location, device and SERP feature. See movement before you feel it in traffic.
- Local + national tracking
- Featured-snippet ownership
- Map-pack visibility
- Share-of-voice vs competitors
Crawl & index health, watched continuously
We watch your XML sitemap, robots directives and indexed pages so silent de-indexations get caught — and fixed — fast.
- Sitemap freshness checks
- Crawl-error alerts
- Indexed-page deltas
- Robots.txt change detection
Core Web Vitals & uptime, never out of sight
Real-user and lab metrics tracked weekly. Performance regressions get flagged the moment they cross thresholds.
- LCP / INP / CLS tracking
- Page-weight drift
- Mobile + desktop split
- Uptime + 5xx alerting
Backlink profile & referring domains
Gained, lost and toxic links — surfaced weekly. Reclaim broken links and protect what’s already earned.
- New & lost link alerts
- Anchor-text drift
- Toxic-link review
- Competitor link gains
Inside the dashboard
See your rankings move, not your traffic drop.
Every Friday you get a focused view of what moved, why it moved, and what’s at risk. No 40-page PDFs. Just the signal that drives the next decision.
- Position trend per keyword cluster
- Real-time critical regression alerts
- Indexation & schema health checks
- Slack / email / webhook routing
The stack
Tools your data already trusts — orchestrated.
We don’t lock you into a proprietary “score”. Monitoring is built on the standards search teams already use, so the data and the recommendations stay portable.
- Tool 01
Google Search Console
Indexation, queries, Core Web Vitals
- Tool 02
Google Analytics 4
Sessions, conversions, landing-page health
- Tool 03
SEMrush / Ahrefs
Keyword positions, backlinks, competitors
- Tool 04
Screaming Frog
Crawl audits, structured data, redirects
- Tool 05
PageSpeed Insights
Lab + field Core Web Vitals
- Tool 06
Custom uptime checks
Status, 5xx, robots & sitemap drift
- Tool 01
Google Search Console
Indexation, queries, Core Web Vitals
- Tool 02
Google Analytics 4
Sessions, conversions, landing-page health
- Tool 03
SEMrush / Ahrefs
Keyword positions, backlinks, competitors
- Tool 04
Screaming Frog
Crawl audits, structured data, redirects
- Tool 06
Custom uptime checks
Status, 5xx, robots & sitemap drift
- Tool 05
PageSpeed Insights
Lab + field Core Web Vitals
Packages
Three monitoring tiers.
Scoped to your reality.
Search performance has four moving parts. We track each one continuously, threshold the alerts intelligently, and only ping you when it actually matters.
Essential
Keep an eye on the fundamentals
- Up to 50 tracked keywords
- Weekly rank + indexation check
- Core Web Vitals monitoring (key templates)
- Monthly summary report
- Alerts on critical regressions
Growth
Always-on monitoring with active triage
- Up to 250 tracked keywords
- Daily rank + indexation tracking
- Backlink monitoring + toxic-link review
- Core Web Vitals across templates & devices
- Monthly strategy call + written report
- Same-day alerts for critical events
Enterprise
Multi-site or multi-location monitoring
- Unlimited keyword scopes
- Multi-domain & multi-location tracking
- SERP-feature ownership tracking
- Competitor share-of-voice dashboard
- Custom alerting routes (Slack / email / webhook)
- Bi-weekly strategy call + executive report
Related reading
More on Ongoing Monitoring
Which signals are worth watching weekly, and which dashboards quietly create noise.
FAQ
Common
questions.
— answered straight.
Still wondering if monitoring is right for your stage of growth? Tap a question, or send a real one — I reply personally, usually within a day.
Ask your own question →
Do I need monitoring if I already have an audit?
An audit tells you where you stand today. Monitoring is what keeps you there — and tells you the moment something slips, so a small problem never becomes a quarter of lost traffic.
How fast will I hear about a problem?
Critical events — deindexed pages, 5xx errors, Core Web Vitals failing, key keyword drops — trigger an alert within the same crawl cycle (typically under 24 hours).
Can monitoring run alongside another agency?
Yes. Many clients use ongoing monitoring as an independent layer of accountability while another team handles execution.
What does the monthly report look like?
A short, plain-language document: what moved, why it moved, what’s at risk, and the two or three things we recommend doing next. No 40-page PDFs.
Monitoring live · Accepting new sites
Stop finding out from sales that rankings dropped.
Start with a 20-minute scoping call. I’ll review your current setup, recommend the right monitoring tier, and have you watching the right signals within a week.